LINKS
Ethics Guidelines PDF
Ethical Guidelines & Business Tools For Direct Marketers
Revised April 2006
DMA Guidelines
Ethical Business Practice Guidelines
http://www.the-dma.org/guidelines/ethicalguidelines.shtml
DMA Member Principles
http://www.the-dma.org/guidelines/memberprinciples.shtml
Description of Committee on Ethical Business Practice & Teleservices Ethics Committee
http://www.the-dma.org/guidelines/ethicalbusinesscommittee.shtml
Ethics Case Complaint Form
http://www.the-dma.org/guidelines/ethicscomplaintform.pdf
Ethics Case Report
http://www.the-dma.org/guidelines/ethicscase.shtml
Do the Right Thing (Examples and Questions Regarding Ethics Guidelines)
http://www.the-dma.org/guidelines/dotherightthing.pdf
Direct Comment
http://www.the-dma.org/cgi/member/ethics/directcomment.shtml
DMA Ethics & Privacy Network Sign-up
http://www.the-dma.org/guidelines/EthicsNetworkSignup.pdf
Privacy Promise Member Compliance Guide
http://www.the-dma.org/privacy/Privacy_Promise.pdf
How to Comply with the Children's Online Privacy Protection Rule
http://www.the-dma.org/privacy/children.shtml
What Direct Marketers Need to Know About the Gramm-Leach-Bliley Act
http://www.the-dma.org/privacy/glbppg.shtml
Privacy Provisions of HIPAA FAQ
http://www.the-dma.org/privacy/hipaafaqs.shtml
Ethics "How-To" Articles (Discussion of Specific Guidelines)
http://www.the-dma.org/dotherightthing/ethicshowto/index.shtml
Ethics Case Studies (Illustration of Applying Guidelines to Cases)
http://www.the-dma.org/dotherightthing/ethicscasestudies
Business Tools For Direct Marketers
Checklist for Creating a Do-Not-Call Policy Statement for Consumers
http://www.the-dma.org/guidelines/dnc-consumer-checklist.pdf
Children's Privacy Policy Generator
http://www.the-dma.org/privacy/childrensppg2.shtml
Privacy Policy Generator
http://www.the-dma.org/privacy/creating.shtml
Gramm-Leach-Bliley Privacy Policy Generator
http://www.the-dma.org/glb/createprivacy.shtml
Making a Sale Under the FTC's New Telemarketing Sales Rule Flow Chart
http://www.the-dma.org/guidelines/tsr.pdf
Fundraising for Nonprofits Flow Chart
http://www.the-dma.org/guidelines/tsr_nonprofit.pdf
DMA Preference Services
E-Mail Preference Service (e-MPS) Subscriber Information
http://preference.the-dma.org/products/empssubscription.shtml
Mail Preference Service (MPS) Subscriber Information
http://preference.the-dma.org/products/mpssubscription.shtml
Telephone Preference Service (TPS) Subscriber Information
http://preference.the-dma.org/products/tpssubscription.shtml
Foreign Mail Preference Service (FMPS) Subscriber Information
http://preference.the-dma.org/products/fmpssubscription.shtml
Deceased Do Not Contact List (DDNC) Subscriber Information
http://preference.the-dma.org/products/ddncsubscription.shtml
Wireless Ported Numbers File
http://preference.the-dma.org/products/WirelessPortedNumbers.shtml
Wireless Block Identifier
http://preference.the-dma.org/products/wireless.shtml
E-Commerce Resources
DMA's E-Mail Authentication Requirement: FAQs and Best Practices
http://www.the-dma.org/antispam/E-MailAuthenticationComplianceFINAL.pdf
Anti-Spam FAQ
http://www.the-dma.org/cgi/member/spamfaq.shtml
Quick-Glance Reference Guide to the New Federal CAN-SPAM Act
http://www.the-dma.org/antispam/E-mail_Chart.pdf
General Resources for Direct Marketers
OnGuard Online
http://www.the-dma.org/guidelines/OnGuardOnline.pdf
DMA Guidance to List Industry on FTC Legal Interpretation
http://www.the-dma.org/cgi/disppressrelease?article=603
30 Day Rule (Mail or Telephone Order Merchandise Rule)
http://www.the-dma.org/guidelines/30dayrule.shtml
Preserving the Credit Economy FCRA Reauthorization
Why It Matters to All Direct Marketers
http://www.the-dma.org/cgi/disppressrelease?article=379
Sweepstakes Do's and Don'ts for Marketers: A "Plain Language" Guide To the
Deceptive Mail Prevention and Enforcement Act 1999
http://www.the-dma.org/guidelines/sweepstakesdosdonts.shtml
Information Security: Safeguarding Personal Data in Your Care
http://www.the-dma.org/privacy/informationsecurity.shtml
DMA Alert for Marketers: Envelope Copy Must be Honest
http://www.the-dma.org/guidelines/envelopecopy.shtml
Guidance for Establishing & Substantiating Shipping and Handling Charges
http://www.the-dma.org/guidelines/shcharges.shtml
Telemarketing And Fax Resources
DMA Alert: California Fax Law
http://www.the-dma.org/guidelines/California_Fax_Law.pdf
Marketing Mistakes: Reaching Wireless Devices by Telephone, Text Message, or E-mail
http://www.the-dma.org/guidelines/WirelessAlert_MarketingMistakes_Aug05.pdf
A Matter of Fax: What Direct Marketers Need to Know About Sending Commercial Faxes
http://www.the-dma.org/guidelines/Fax_Alert.pdf
TCPA Safe Harbor Compliance Reminder
http://www.the-dma.org/guidelines/TCPASafeHarborReminders_Final.pdf
B-to-B State & Federal Telemarketing Rules Charts
http://www.the-dma.org/cgi/member/privacy/Updated_B-B_Charts.pdf
Alert for Marketers: Offshoring: Preserving Consumer Protection & Trust
http://www.the-dma.org/guidelines/Offshoring_Alert_Preserving_Consumer_Trust.pdf
Alert for Marketers: Proposed Offshoring Legislation
http://www.the-dma.org/guidelines/offshoringlegislation.pdf
Telephone Marketing Laws & Regulations
http://www.the-dma.org/cgi/member/privacy/Teleservices_Guide081904.pdf
DMA Statement: Caller-ID Falsification
http://www.the-dma.org/guidelines/callerid/shtml
Complying with the FTC's Telemarketing Sales Rule
http://www.the-dma.org/telemarketing/tsr_compliance_guide.pdf
10 Steps to Making a Sale under the FTC's Telemarketing Sales Rule
http://www.the-dma.org/guidelines/tsr-guide.pdf
Alert for Marketers: Proper Use of Prerecorded Messages
http://www.the-dma.org/guidelines/prerecorded_messages.pdf
Alert for Marketers: Critical Checkpoints for Consumer Calling Campaigns
http://www.the-dma.org/guidelines/telemarketingcheckpoints.pdf
FAQ Regarding Federal Caller ID Requirements
http://www.the-dma.org/cgi/dispnewsstand?article=1781
State Telephone Compliance Guide: State Do-Not-Call Lists
http://www.the-dma.org/government/donotcalllists.shtml
Tools For International Marketers
Safe Harbor Program: A Guide for Businesses
http://www.the-dma.org/safeharbor/businesses.shtml
Environmental Resources
The DMA Environmental Resource for Direct Marketers
http://www.the-dma.org/environment
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